{"id":7394,"date":"2016-04-05T08:00:29","date_gmt":"2016-04-05T06:00:29","guid":{"rendered":"http:\/\/davidp166.sg-host.com\/noticias\/sense-categoria\/compra-de-bases-de-dades-de-clients-potencials-i-la-lopd"},"modified":"2021-05-06T09:09:59","modified_gmt":"2021-05-06T07:09:59","slug":"compra-de-bases-de-dades-de-clients-potencials-i-la-lopd","status":"publish","type":"post","link":"https:\/\/www.pymelegal.es\/ca\/noticias\/rgpd-ca\/compra-de-bases-de-dades-de-clients-potencials-i-la-lopd","title":{"rendered":"Compra de bases de dades de clients potencials i la LOPD."},"content":{"rendered":"\n

Ja s\u00f3n uns quans els clients que ens han preguntat sobre la legalitat de comprar una base de dades de clients potencials per a realitzar una acci\u00f3 comercial i les implicacions que t\u00e9 aix\u00f2 a nivell de LOPD.<\/strong><\/h2>\n\n\n\n\n\n\n\n

Existeixen empreses (list brokers<\/em>) que es dediquen a nodrir bases de dades principalment de fons accessibles al p\u00fablic per a posteriorment comercialitzar-les. L\u2019\u00fas d\u2019aquestes bases de dades per a fins comercials \u00fanicament es permet si s\u2019obtenen de fonts accessibles al p\u00fablic\u00a0<\/strong>(i aquestes no han caducat) o b\u00e9\u00a0quan els interessats hagin prestat el seu consentiment informat<\/strong>. Per tant, i amb la finalitat de que l\u2019empresa compradora no assumeixi el risc de ser sancionada per l\u2019AEPD per un tractament de dades il\u00b7leg\u00edtim, recomanem tenir en compte els seg\u00fcents aspectes:<\/p>\n\n\n\n

a) <\/strong>Declaraci\u00f3 de legalitat de la base de dades i cl\u00e0usules d\u2019exoneraci\u00f3 de responsabilitat.<\/strong>
Es imprescindible que el venedor emeti una declaraci\u00f3 (es pot incloure en el contracte de prestaci\u00f3 de serveis) mitjan\u00e7ant la qual confirmi que la informaci\u00f3 de la base de dades ha estat obtinguda d\u2019una FAP (font accessible al p\u00fablic) o b\u00e9 compta amb el consentiment de l\u2019 interessat per a rebre comunicacions comercials.
No obstant aix\u00f2, s\u2019haur\u00e0 de ser conscient de que l\u2019exist\u00e8ncia de cl\u00e0usules d\u2019exoneraci\u00f3 de responsabilitat del comprador de la BDD no exclou la seva responsabilitat ja que l\u2019AEPD ve manifestant que \u00e9s un aspecte formal.<\/p>\n\n\n\n

b) Terminis de caducitat i actualitzaci\u00f3 de la bdd.<\/strong><\/strong>
Caldr\u00e0 tenir present els terminis de caducitat de la base de dades adquirida, ja que les FAP perden el seu car\u00e0cter amb les noves edicions que es publiquen o a l\u2019any de la seva obtenci\u00f3 si s\u00f3n en format electr\u00f2nic.<\/p>\n\n\n\n

c) Informar a cada comunicaci\u00f3 als destinataris.<\/strong><\/strong>
A cada comunicaci\u00f3 comercial s\u2019haur\u00e0 d\u2019informar de:<\/p>\n\n\n\n

– L\u2019origen de les dades, \u00e9s a dir, la FAP, havent d\u2019indicar incl\u00fas que aquestes dades formen la bdd adquirida del list broker <\/em>corresponent.
– Indicaci\u00f3 del remitent de la publicitat (responsable del fitxer o tractament) i la seva adre\u00e7a.
– De la possibilitat d\u2019exercir els drets d\u2019acc\u00e9s, rectificaci\u00f3, cancel\u00b7laci\u00f3 o oposici\u00f3 (i davant de qui).<\/p>\n\n\n\n

d) <\/strong>Consulta pr\u00e8via de la llista robinson<\/em>.<\/strong><\/strong>
S\u2019exigeix, per l\u2019article 49.4 del RLOPD, que pr\u00e8viament a remetre una comunicaci\u00f3 comercial el responsable consulti algun fitxer \u2018robinson\u2019 (d\u2019exclusi\u00f3 de l\u2019enviament de comunicacions comercials) per a evitar que els que apareguin en les llistes rebin publicitat.<\/p>\n\n\n\n

e) Atendre l\u2019exercici de drets (ARCO) dels interessats.<\/strong><\/strong>
Si, per exemple, un interessat exerceix el seu dret d\u2019oposici\u00f3, l\u2019entitat responsable (qui ha adquirit la bdd) haur\u00e0 de procedir a donar de baixa les dades d\u2019aquesta persona.<\/p>\n\n\n\n

A t\u00edtol recordatori, la LOPD considera com \u201cfonts accessibles al p\u00fablic<\/strong>\u201d:<\/p>\n\n\n\n

– El cens promocional<\/strong>. Encara que no existeix aquest cens espec\u00edfic per l\u2019\u00e0mbit comercial, es necessari diferenciar-lo del cens electoral.<\/p>\n\n\n\n

– Las guies de serveis<\/strong> de comunicacions electr\u00f2niques (p\u00e0gines blanques) o repertoris telef\u00f2nics<\/p>\n\n\n\n

– Llistes de persones que pertanyen a grups de professionals<\/strong> que contenen \u00fanicament les dades de nom, t\u00edtol, professi\u00f3, activitat, grau acad\u00e8mic, adre\u00e7a professional i  indicaci\u00f3 de la seva pertinen\u00e7a al grup.<\/p>\n\n\n\n

– Diaris i butlletins oficials.

– <\/strong>Els mitjans de comunicaci\u00f3.<\/strong> (l\u2019Audi\u00e8ncia Nacional s\u2019ha pronunciat en diverses ocasions sobre que la informaci\u00f3 que apareix a Internet no \u00e9s una informaci\u00f3 que es pugui entendre procedent de fons accessibles al p\u00fablic). <\/p>\n\n\n\n

En el seg\u00fcent post, analitzarem concretament les comunicacions comercials electr\u00f2niques (habitualment correu electr\u00f2nic) per al enviament de publicitat<\/strong>, on com a norma general, haur\u00edem de comptar pr\u00e8viament amb el consentiment de l\u2019interessat.\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Ja s\u00f3n uns quans els clients que ens han preguntat sobre la legalitat de comprar una base de dades de clients potencials per a realitzar una acci\u00f3 comercial i les implicacions que t\u00e9 aix\u00f2 a nivell de LOPD.<\/p>\n","protected":false},"author":3,"featured_media":6873,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[115],"tags":[],"class_list":["post-7394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rgpd-ca"],"yoast_head":"\nCompra de bases de dades de clients potencials i la LOPD. - PymeLegal<\/title>\n<meta name=\"description\" content=\"Ja s\u00f3n uns quans els clients que ens han preguntat sobre la legalitat de comprar una base de dades de clients potencials per a realitzar una acci\u00f3 comercial i les implicacions que t\u00e9 aix\u00f2 a nivell de LOPD.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pymelegal.es\/noticias\/rgpd\/compra-de-bases-de-datos-de-clientes-potenciales-y-la-lopd\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compra de bases de dades de clients potencials i la LOPD. - 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