{"id":7380,"date":"2016-11-29T09:00:58","date_gmt":"2016-11-29T07:00:58","guid":{"rendered":"http:\/\/davidp166.sg-host.com\/noticias\/sense-categoria\/que-puc-registrar-com-a-marca"},"modified":"2021-05-06T09:09:58","modified_gmt":"2021-05-06T07:09:58","slug":"que-puc-registrar-com-a-marca","status":"publish","type":"post","link":"https:\/\/www.pymelegal.es\/ca\/noticias\/registre-de-marques\/que-puc-registrar-com-a-marca","title":{"rendered":"Qu\u00e8 puc registrar com a marca?"},"content":{"rendered":"\n

Crear una marca capa\u00e7 de captar l’atenci\u00f3 del consumidor \u00e9s una tasca fonamental per a iniciar un negoci o llen\u00e7ar un producte\/servei a la que de vegades no li donem la import\u00e0ncia que mereix. Per a una pime, \u00e9s fonamental que els aspectes que defineixen la seva companyia, com el logotip o el propi nom, siguin reconeguts pels consumidors i la compet\u00e8ncia no els pugui imitar.<\/strong><\/h2>\n\n\n\n\n\n\n\n

Avaluaci\u00f3 pr\u00e8via<\/strong>
\u00c9s per aix\u00f2, que abans d’invertir en altres aspectes com material gr\u00e0fic, publicitari, etiquetatge, domini internet, etc. hem d’avaluar i estudiar la viabilitat de la seva protecci\u00f3 i adequaci\u00f3 al mercat, aix\u00ed com dur a terme una cerca pr\u00e8via per detectar l’exist\u00e8ncia de marques anteriors, que puguin suposar un obstacle per a la nova sol\u00b7licitud. A m\u00e9s, hem de tra\u00e7ar l’estrat\u00e8gia a seguir per escollir la millor via per al seu registre, depenent dels pa\u00efsos d’inter\u00e8s.<\/p>\n\n\n\n

Abans d’iniciar el registre \u00e9s important distingir entre denominaci\u00f3 social i marca. Per exemple, la companyia de fabricaci\u00f3 i distribuci\u00f3 t\u00e8xtil Inditex S.A. utilitza aquest acr\u00f2nim per a les factures i contractes, no obstant, els consumidors la coneixen per marques com Zara, Massimo Dutti, etc.<\/p>\n\n\n\n

Qu\u00e8 puc registrar?<\/strong>
Pot ser objecte de marca tot signe susceptible de representaci\u00f3 gr\u00e0fica. Tals signes podran ser:
– Les paraules o combinacions de paraules, incloses les que serveixen per identificar les persones.
– Les imatges, figures, s\u00edmbols i gr\u00e0fics.
– Les lletres, les xifres i les seves combinacions.
– Les formes tridimensionals entre les quals s’inclouen els embolcalls, els envasos, la forma del producte o la seva presentaci\u00f3.
– Els sons.
– Qualsevol combinaci\u00f3 dels signes esmentats.<\/p>\n\n\n\n

Per contra, NO<\/strong> podran ser objecte de marca:<\/p>\n\n\n\n

– Signes no susceptibles de representaci\u00f3 gr\u00e0fica.
– Signes gen\u00e8rics i espec\u00edfics (p.e. marca “xocolata” per distingir xocolata, o marca “aigua” per a aigua embotellada)
– Signes que descriguin qualitat, quantitat, destinaci\u00f3, valor\u2026 dels productes o serveis. (p.e. “The Ioga Center”, “maduixes de maig”, “garantia de qualitat”).
– Formes tridimensionals que vinguin imposades per la naturalesa del propi producte (p.e. dibuix d’un pl\u00e0tan per a distingir pl\u00e0tans).
– Signes contraris a la Llei, a l’ordre p\u00fablic o als bons costums (p.e. paraules sexistes o malsonants).
– Signes que puguin induir al p\u00fablic a error (p.e. marca “oleaoliva” per a olis).
– Signes que reprodueixin o imitin els escuts, banderes i emblemes municipals, provincials, de les Comunitats Aut\u00f2nomes, de l’Estat espanyol i d’altres Estats tret que intervingui la deguda autoritzaci\u00f3.<\/p>\n\n\n\n

El registre de la marca \u00e9s la \u00fanica forma que tenen els propietaris de la marca en q\u00fcesti\u00f3, de garantir-se el ple i exclusiu dret d’\u00fas sobre la mateixa, evitant usos malintencionats per part de tercers.<\/p>\n\n\n\n

Passos a seguir<\/strong>
Si esteu interessats en registrar la vostra marca i\/o logotip, PymeLegal posa a la vostra disposici\u00f3, a trav\u00e9s d’advocats especialistes en la mat\u00e8ria, el servei de registre en territori Espanyol, comunitari o internacional.<\/p>\n\n\n\n

A trav\u00e9s de la nostra plataforma online, us oferim a m\u00e9s, de forma gratu\u00efta, una avaluaci\u00f3 pr\u00e8via de la vostra sol\u00b7licitud <\/strong>per analitzar les probabilitats d’\u00e8xit del registre per poder procedir amb garanties. Oferim a m\u00e9s, serveis addicionals com la vigil\u00e0ncia de la marca, transfer\u00e8ncies de titularitat, recuperaci\u00f3 de dominis d’internet, presentaci\u00f3 d’oposicions, entre d\u2019altres tr\u00e0mits.<\/p>\n\n\n\n

Contacta amb nosaltres per protegir el teu actiu!\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Crear una marca capa\u00e7 de captar l’atenci\u00f3 del consumidor \u00e9s una tasca fonamental per a iniciar un negoci o llen\u00e7ar un producte\/servei a la que de vegades no li donem la import\u00e0ncia que mereix. Per a una pime, \u00e9s fonamental que els aspectes que defineixen la seva companyia, com el logotip o el propi nom, … Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":6845,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[93],"tags":[],"class_list":["post-7380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-registre-de-marques"],"yoast_head":"\nQu\u00e8 puc registrar com a marca? - PymeLegal<\/title>\n<meta name=\"description\" content=\"Crear una marca capa\u00e7 de captar l'atenci\u00f3 del consumidor \u00e9s una tasca fonamental per a iniciar un negoci o llen\u00e7ar un producte\/servei a la que de vegades no li donem la import\u00e0ncia que mereix. Per a una pime, \u00e9s fonamental que els aspectes que defineixen la seva companyia, com el logotip o el propi nom, siguin reconeguts pels consumidors i la compet\u00e8ncia no els pugui imitar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pymelegal.es\/noticias\/registro-de-marcas\/que-puedo-registrar-como-marca\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e8 puc registrar com a marca? - PymeLegal\" \/>\n<meta property=\"og:description\" content=\"Crear una marca capa\u00e7 de captar l'atenci\u00f3 del consumidor \u00e9s una tasca fonamental per a iniciar un negoci o llen\u00e7ar un producte\/servei a la que de vegades no li donem la import\u00e0ncia que mereix. 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