{"id":7374,"date":"2017-02-28T09:00:12","date_gmt":"2017-02-28T07:00:12","guid":{"rendered":"http:\/\/davidp166.sg-host.com\/noticias\/sense-categoria\/publicitat-per-sms"},"modified":"2021-05-06T09:09:57","modified_gmt":"2021-05-06T07:09:57","slug":"publicitat-per-sms","status":"publish","type":"post","link":"https:\/\/www.pymelegal.es\/ca\/noticias\/rgpd-ca\/publicitat-per-sms","title":{"rendered":"Publicitat per SMS."},"content":{"rendered":"\n

La marca finlandesa de telefonia m\u00f2bil Nokia presenta la reedici\u00f3 del exitos model Nokia 3310 en el Mobile World Congress 2017 que es celebra aquesta setmana a Barcelona.
Crida l’atenci\u00f3, en un m\u00f3n on dominen els smartphones, wearables i ulleres de realitat virtual, la presentaci\u00f3, com a gran novetat, d’un tel\u00e8fon que va sortir al mercat fa 17 anys i que simplement permetia trucar i enviar SMS (Short Message Service), a part del “joc de la serp”.<\/strong><\/h2>\n\n\n\n\n\n\n\n

El per qu\u00e8 del \u00e8xit de la publicitat per SMS<\/strong>
Aquesta tornada “vintage” enlla\u00e7a tamb\u00e9 amb la cada vegada m\u00e9s habitual utilitzaci\u00f3 per part de les empreses de l’enviament de\u00a0publicitat per SMS<\/strong>\u00a0i altres serveis de missatgeria instant\u00e0nia com WhatsApp, enfront d’uns altres com el e-mailing o el telem\u00e0rqueting. La ra\u00f3 \u00e9s l’alt\u00edssima taxa de resposta dels usuaris. Prestem m\u00e9s atenci\u00f3 a la publicitat per missatgeria instant\u00e0nia.
Per a les empreses, la publicitat \u00e9s priorit\u00e0ria per captar l’atenci\u00f3 dels seus productes i serveis, i quina millor manera de fer arribar les seves ofertes i promocions que fer-ho directament a trav\u00e9s del tel\u00e8fon m\u00f2bil dels seus clients.\u00a0
\u00c9s per aquest car\u00e0cter personal en l’enviament de publicitat per SMS i per\u00a0via electr\u00f2nica<\/a>\u00a0que les empreses han de complir certs requisits legals establerts a la legislaci\u00f3 en mat\u00e8ria de Protecci\u00f3 de Dades (LOPD).<\/p>\n\n\n\n

Requisits de la publicitat per SMS<\/strong>
1.    \u00c9s necessari el consentiment del destinatari del missatge.<\/strong>
Les empreses que envien publicitat per SMS han d’assegurar-se que, en tot cas, tenen el consentiment dels seus destinataris. Si existeix un contracte previ, no \u00e9s necessari el consentiment, sempre que la publicitat es refereixi a productes o serveis similars als indicats en aquest contracte. 
2.    Missatges clars i transparents.<\/strong>
Qualsevol enviament de publicitat per SMS o qualsevol tipus de missatgeria instant\u00e0nia com WhatsApp ha de proporcionar als usuaris informaci\u00f3 clara de qui \u00e9s l’empresa o persona que realitza l’enviament, amb el prop\u00f2sit que puguin contactar amb ells. A m\u00e9s, s’ha d’indicar clarament que es tracta de publicitat incloent, almenys en el comen\u00e7ament del text del missatge, la paraula \u201cPUBLI\u201d. 
3.    Possibilitat de donar-se de baixa de rebre publicitat.<\/strong>
En els missatges de publicitat enviats per SMS s’ha d’oferir la possibilitat de donar-se de baixa de rebre nous missatges de forma senzilla i gratu\u00efta: mitjan\u00e7ant els propis missatges curts SMS, WhatsApp o alternatives gratu\u00eftes addicionals, com a centres d’atenci\u00f3 telef\u00f2nica, e-mail o la p\u00e0gina web de la pr\u00f2pia empresa.<\/p>\n\n\n\n

L’\u00e8xit o frac\u00e0s de la campanya de publicitat<\/strong>
Complir els requisits que estableix la llei per a l’enviament de publicitat per SMS o WhatsApp no nom\u00e9s serveix a l’empresa per evitar possibles sancions, sin\u00f3 tamb\u00e9 per generar la confian\u00e7a al destinatari del missatge.\u00a0
\u00c9s famosa la dita \u201cno nom\u00e9s cal ser legal sin\u00f3 tamb\u00e9 aparentar-ho\u201d i \u00e9s que en cas de no complir amb el m\u00ednim d’informaci\u00f3 que es requereix per realitzar la publicitat per SMS, l’empresa es pot trobar amb situacions en les quals el destinatari no obri els missatges per considerar que l’empresa \u00e9s desconeguda i portar al frac\u00e0s la campanya de publicitat.\u00a0
A\u00a0PymeLegal<\/a>\u00a0l’experi\u00e8ncia ens diu que l’assessorament preventiu sempre evita possibles sancions. A m\u00e9s, en el cas de l’enviament de publicitat per SMS o WhatsApp, complir amb els requisits legals ajuda a generar confian\u00e7a al destinatari i obtenir les vendes desitjades per a l’empresa.\u00a0<\/p>\n\n\n\n

Si est\u00e0s pensant a realitzar una campanya de publicitat per SMS o un altre servei de missatgeria instant\u00e0nia podem ajudar-te a complir amb la LOPD-LSSICE. Si vols ampliar la informaci\u00f3 prem\u00a0AQU\u00cd<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

La marca finlandesa de telefonia m\u00f2bil Nokia presenta la reedici\u00f3 del exitos model Nokia 3310 en el Mobile World Congress 2017 que es celebra aquesta setmana a Barcelona.Crida l’atenci\u00f3, en un m\u00f3n on dominen els smartphones, wearables i ulleres de realitat virtual, la presentaci\u00f3, com a gran novetat, d’un tel\u00e8fon que va sortir al mercat … Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":6833,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[115],"tags":[],"class_list":["post-7374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rgpd-ca"],"yoast_head":"\nPublicitat per SMS. - PymeLegal<\/title>\n<meta name=\"description\" content=\"La marca finlandesa de telefonia m\u00f2bil Nokia presenta la reedici\u00f3 del exitos model Nokia 3310 en el Mobile World Congress 2017 que es celebra aquesta setmana a Barcelona.Crida l'atenci\u00f3, en un m\u00f3n on dominen els smartphones, wearables i ulleres de realitat virtual, la presentaci\u00f3, com a gran novetat, d'un tel\u00e8fon que va sortir al mercat fa 17 anys i que simplement permetia trucar i enviar SMS (Short Message Service), a part del "joc de la serp".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pymelegal.es\/noticias\/rgpd\/publicidad-por-sms\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicitat per SMS. - 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