{"id":7307,"date":"2019-05-02T08:00:31","date_gmt":"2019-05-02T06:00:31","guid":{"rendered":"http:\/\/davidp166.sg-host.com\/noticias\/sense-categoria\/marques-conceptes-basics"},"modified":"2021-05-06T09:09:53","modified_gmt":"2021-05-06T07:09:53","slug":"marques-conceptes-basics","status":"publish","type":"post","link":"https:\/\/www.pymelegal.es\/ca\/noticias\/registre-de-marques\/marques-conceptes-basics","title":{"rendered":"Marques: conceptes b\u00e0sics"},"content":{"rendered":"\n

Aquesta setmana i les pr\u00f2ximes volem parlar-vos sobre les Marques i de com ens permeten distingir els productes i \/ o serveis donant un dret d’\u00fas exclusiu als seus titulars. 

Fa uns dies vam comentar els canvis normatius<\/a> de la llei espanyola per a l’adaptaci\u00f3 a la Directiva Europea UE 2015\/2436 d’aproximaci\u00f3 de les legislacions dels estats membres en mat\u00e8ria de marques. 

Ara volem posar \u00e8mfasi en els termes b\u00e0sics sobre propietat industrial, especialment sobre les marques i noms comercials, per dissipar qualsevol tipus de dubte sobre aix\u00f2. <\/strong><\/h2>\n\n\n\n\n\n\n\n

Qu\u00e8 \u00e9s una marca i qu\u00e8 la diferencia del nom comercial?<\/strong><\/p>\n\n\n\n

Una marca<\/strong> \u00e9s qualsevol signe distintiu que permet diferenciar els productes i \/ o serveis <\/strong>del seu titular davant dels productes i \/ o serveis dels seus competidors. En canvi, el nom comercial <\/strong>\u00e9s la denominaci\u00f3 que identifica una empresa en el tr\u00e0fic mercantil<\/strong> i que serveix per a distingir-la de les altres empreses que desenvolupen activitats id\u00e8ntiques o similars.<\/p>\n\n\n\n

Per posar un exemple: Marca seria Zara, Massimo Dutti, Pull and Bear o Bershka; i el nom comercial Inditex.<\/p>\n\n\n\n

I quina \u00e9s la difer\u00e8ncia entre marca, denominaci\u00f3 o ra\u00f3 social?<\/strong><\/p>\n\n\n\n

La marca, com hem dit, \u00e9s el signe que distingeix un producte o servei<\/strong> d’un empresari; la denominaci\u00f3 o ra\u00f3 social<\/strong>, per la seva banda, \u00e9s el nom que identifica a l’empresari en el tr\u00e0fic jur\u00eddic <\/strong>com a subjecte de relacions jur\u00eddiques.<\/p>\n\n\n\n

(Seguint amb l’exemple anterior: la ra\u00f3 social d’aquestes marques \u00e9s Inditex, S.A.).<\/p>\n\n\n\n

I quina difer\u00e8ncia hi ha entre marca i nom de domini?<\/strong><\/p>\n\n\n\n

El nom de domini<\/strong> \u00e9s l’adre\u00e7a d’internet.<\/strong><\/p>\n\n\n\n

Aquest pot entrar en conflicte amb una marca a l’hora de registrar-lo, per\u00f2 pot obtenir igualment protecci\u00f3 a trav\u00e9s dels tribunals o de l’OMPI, mitjan\u00e7ant el sistema d’arbitratge habilitat a tal efecte.<\/p>\n\n\n\n

El registre de noms de domini<\/strong> ser\u00e0 objecte de desenvolupament en un altre post, ara b\u00e9, com a primera aproximaci\u00f3 dir-vos que, pel registre de noms de domini de nivell baix (.com, .org i .net), no hi ha cap comprovaci\u00f3 pr\u00e8via i pot registrar-lo qualsevol persona i aquesta ser\u00e0 el seu titular. En aquest cas, es compliria la m\u00e0xima llatina \u00abPrior in tempore, potior in iure\u00bb, \u00e9s a dir, el primer que enregistra t\u00e9 el dret sobre l’esmentat registre. Aquest registre es realitza davant la ICANN.<\/p>\n\n\n\n

En el cas dels noms de segon nivell baix (.es) s’assignen segons criteri de prioritat temporal. Aquests es comproven i no podran ser objecte de sol\u00b7licitud aquells que hagin estat ja assignats anteriorment i han de complir normes sint\u00e0ctiques. Es porta a terme a trav\u00e9s de dominis<\/a>.<\/p>\n\n\n\n

Els nom de tercer nivell baix (.com.es, .nom.es, .org.es, .gov.es i .edu.es) tamb\u00e9 s’assignaran respecte al criteri de temporalitat de la sol\u00b7licitud.<\/p>\n\n\n\n

Avui dia hi ha noves extensions que, a m\u00e9s d’estar menys saturades de registres, reflecteixen la identitat del web, com \u00ab.viajes\u00bb, \u00ab.futbol\u00bb o \u00ab.Madrid\u00bb, etc. N\u2019hi ha centenars!<\/p>\n\n\n\n

I per acabar, qu\u00e8 diferencia una marca i un disseny industrial?<\/strong><\/p>\n\n\n\n

La marca distingeix productes o serveis, i el disseny industrial<\/strong> \u00e9s un dret d’exclusiva que s’atorga sobre l’aparen\u00e7a est\u00e8tica d’un producte<\/strong> i que t\u00e9 requisits diferents a la marca. Tamb\u00e9 parlarem en un altre post sobre aquesta tipologia de propietat industrial.<\/p>\n\n\n\n

Per exemple, un disseny industrial podria ser la carrosseria d’un cotxe.<\/p>\n\n\n\n

Puc registrar la meva marca? Qu\u00e8 em costar\u00e0?<\/strong><\/p>\n\n\n\n

El Dret de Propietat industrial s’adquireix pel Registre de la marca. Existeix un procediment de registre que demana saber els requisits necessaris per a obtenir-la, el seu cost, la durada de la protecci\u00f3, si ja existeix una marca o nom comercial registrat pr\u00e8viament i que distingeixi productes o activitats id\u00e8ntiques o similars. Tots aquests dubtes te\u2019ls resoldrem en el pr\u00f2xim butllet\u00ed.<\/p>\n\n\n\n

Per qualsevol aclariment l\u2019equip de PymeLegal est\u00e0 a la vostra disposici\u00f3. \n\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Aquesta setmana i les pr\u00f2ximes volem parlar-vos sobre les Marques i de com ens permeten distingir els productes i \/ o serveis donant un dret d’\u00fas exclusiu als seus titulars.  Fa uns dies vam comentar els canvis normatius de la llei espanyola per a l’adaptaci\u00f3 a la Directiva Europea UE 2015\/2436 d’aproximaci\u00f3 de les legislacions dels estats … Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":6729,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[93],"tags":[],"class_list":["post-7307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-registre-de-marques"],"yoast_head":"\nMarques: conceptes b\u00e0sics - PymeLegal<\/title>\n<meta name=\"description\" content=\"Aquesta setmana i les pr\u00f2ximes volem parlar-vos sobre les Marques i de com ens permeten distingir els productes i \/ o serveis donant un dret d'\u00fas exclusiu als seus titulars. Fa uns dies vam comentar els canvis normatius de la llei espanyola per a l'adaptaci\u00f3 a la Directiva Europea UE 2015\/2436 d'aproximaci\u00f3 de les legislacions dels estats membres en mat\u00e8ria de marques. Ara volem posar \u00e8mfasi en els termes b\u00e0sics sobre propietat industrial, especialment sobre les marques i noms comercials, per dissipar qualsevol tipus de dubte sobre aix\u00f2.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pymelegal.es\/noticias\/registro-de-marcas\/marcas-conceptos-basicos\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marques: conceptes b\u00e0sics - PymeLegal\" \/>\n<meta property=\"og:description\" content=\"Aquesta setmana i les pr\u00f2ximes volem parlar-vos sobre les Marques i de com ens permeten distingir els productes i \/ o serveis donant un dret d'\u00fas exclusiu als seus titulars. 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