{"id":12504,"date":"2024-02-14T12:29:23","date_gmt":"2024-02-14T11:29:23","guid":{"rendered":"https:\/\/www.pymelegal.es\/?p=12504"},"modified":"2024-02-14T13:18:50","modified_gmt":"2024-02-14T12:18:50","slug":"pagar-per-rebutjar-cookies-es-legal","status":"publish","type":"post","link":"https:\/\/www.pymelegal.es\/ca\/noticias\/normatives\/pagar-per-rebutjar-cookies-es-legal","title":{"rendered":"Pagar per rebutjar cookies, \u00e9s legal?"},"content":{"rendered":"

\u00daltimament,\u00a0t’haur\u00e0s\u00a0adonat\u00a0de qu\u00e8\u00a0en moltes p\u00e0gines web estan incorporant un pagament per rebutjar les\u00a0cookies. I\u00a0potser\u00a0t’has\u00a0preguntat si aix\u00f2 \u00e9s legal o si pots realitzar-ho a la p\u00e0gina web de la teva empresa.<\/p><\/blockquote>\n

Sobretot \u00e9s\u00a0una cosa\u00a0que estem veient en moltes p\u00e0gines web de diaris o revistes. Per\u00f2… a qu\u00e8 ve aquest canvi?<\/p>\n

Nova Pol\u00edtica de\u00a0Cookies<\/strong><\/h2>\n

L’11\u00a0de juliol del 2023, l’Ag\u00e8ncia Espanyola de Protecci\u00f3 de Dades (AEPD) va actualitzar la normativa de la Pol\u00edtica de\u00a0Cookies\u00a0amb la seva nova Guia sobre l’\u00fas de\u00a0cookies<\/a><\/strong>\u00a0i va posar com a data l\u00edmit per complir-ho el passat 11 de gener<\/strong>.<\/p>\n

L’AEPD\u00a0ha seguit les directrius del Comit\u00e8 Europeu de Protecci\u00f3 de Dades (CEPD) que def\u00e8n que el consentiment ha de donar-se lliurement a l’hora d’entrar\u00a0<\/strong>en\u00a0una p\u00e0gina web i accedir al seu contingut, i que l’usuari no es trobi for\u00e7at a acceptar l’\u00fas de\u00a0cookies\u00a0per poder veure aquest contingut.<\/p>\n

En aquesta actualitzaci\u00f3 l’AEPD<\/strong>\u00a0obligava a tenir visible una opci\u00f3 de \u00abrebutjar\u00bb al\u00a0b\u00e0ner\u00a0de\u00a0cookies\u00a0a totes les p\u00e0gines web que utilitzin\u00a0cookies\u00a0anal\u00edtiques o publicit\u00e0ries. \u00c9s a dir, que actualment la teva p\u00e0gina web ha de tenir tres botons igual de visibles:\u00a0<\/strong>acceptar, rebutjar i configurar les\u00a0cookies.<\/p>\n

No est\u00e0 perm\u00e8s\u00a0que el bot\u00f3 de \u00abrebutjar\u00bb no permeti l’acc\u00e9s al lloc web<\/strong>, per aix\u00f2 l’AEPD\u00a0deixava oberta\u00a0l’opci\u00f3\u00a0de fer-ho d’una altra forma. En l’apartat 3.2.10 de la guia de l’AEPD<\/strong>\u00a0no descartaven que aquesta opci\u00f3 de \u00abrebutjar\u00bb hagu\u00e9s de ser necess\u00e0riament gratu\u00efta. I \u00e9s justament a aquesta frase\u00a0a la qual\u00a0es van acollir la majoria de les empreses, ja que aix\u00ed compleixen els requisits d’acc\u00e9s a la web oferint una altra alternativa a la d’acceptaci\u00f3 a l’usuari.<\/p>\n

D’aquesta forma, si no vols acceptar les\u00a0cookies\u00a0perqu\u00e8 et permetin veure el contingut de la p\u00e0gina web i\u00a0fas clic en el\u00a0bot\u00f3 de \u00abrebutjar\u00bb, haur\u00e0s de subscriure’t a un pagament mensual o un pagament \u00fanic per evitar el rastreig<\/strong>.<\/p>\n

L’objectiu d’aix\u00f2 \u00e9s preservar la privacitat de l’usuari<\/strong> mentre\u00a0es\u00a0continuen\u00a0obtenint beneficis com en el cas\u00a0que\u00a0s\u00ed\u00a0s’acceptessin les\u00a0cookies\u00a0anal\u00edtiques i publicit\u00e0ries.<\/p>\n

\"\"<\/p>\n

Quina opini\u00f3 tenim des de\u00a0PymeLegal?<\/strong><\/h2>\n

Des de\u00a0PymeLegal\u00a0no creiem que aquesta opci\u00f3 sigui \u00e8tica<\/strong>, encara que l’AEPD\u00a0l’accepti com a legal, ja que l’usuari no dona el consentiment de forma lliure, sin\u00f3 de forma for\u00e7ada i manipulada<\/strong> per evitar el pagament. Una mostra d’aix\u00f2 \u00e9s que m\u00e9s d’un 95% dels usuaris est\u00e0 donant el seu consentiment i acceptant les\u00a0cookies<\/strong>\u00a0perqu\u00e8 prefereixen aix\u00f2 que haver de pagar o no poder veure el contingut.<\/p>\n

Per aix\u00f2 vam enviar una consulta a l’AEPD\u00a0i l’Ag\u00e8ncia ens va respondre el que especificava a la seva guia, confirmant que entrava dins de la legalitat i sense donar-nos m\u00e9s detalls.<\/p>\n

Ens sorgeixen preguntes com…\u00a0\u00c9s\u00a0real que si pagues la subscripci\u00f3 deixen de recollir i rastrejar les dades de l’usuari? Ho anirem veient\u00a0a mesura que\u00a0passin els mesos.<\/p>\n

Mentrestant\u00a0esperarem que\u00a0les autoritats de control europees treguin les seves conclusions i ens confirmin que aquesta recollida del consentiment a trav\u00e9s d’un pagament \u00e9s legal i si compleix o no amb el RGPD.<\/p>\n

Us mantindrem informats si hi ha m\u00e9s novetats al respecte.<\/p>\n

L’equip de\u00a0PymeLegal<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00daltimament,\u00a0t’haur\u00e0s\u00a0adonat\u00a0de qu\u00e8\u00a0en moltes p\u00e0gines web estan incorporant un pagament per rebutjar les\u00a0cookies. I\u00a0potser\u00a0t’has\u00a0preguntat si aix\u00f2 \u00e9s legal o si pots realitzar-ho a la p\u00e0gina web de la teva empresa. Sobretot \u00e9s\u00a0una cosa\u00a0que estem veient en moltes p\u00e0gines web de diaris o revistes. Per\u00f2… a qu\u00e8 ve aquest canvi? Nova Pol\u00edtica de\u00a0Cookies L’11\u00a0de juliol del 2023, … Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":12498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[167,102,115],"tags":[123,166,475,476,391,180,474,185],"class_list":["post-12504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aepd-ca","category-normatives","category-rgpd-ca","tag-aepd-ca","tag-cookies-ca","tag-pagar-per-cookies","tag-pay-or-cookies","tag-politica-de-cookies-ca","tag-proteccio-de-dades","tag-rebutjar-cookies","tag-rgpd-ca"],"yoast_head":"\nPagar per rebutjar cookies, \u00e9s legal? - PymeLegal<\/title>\n<meta name=\"description\" content=\"No deixes de veure suscripcions per rebutjar les cookies? 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