{"id":12237,"date":"2023-10-19T13:04:08","date_gmt":"2023-10-19T12:04:08","guid":{"rendered":"https:\/\/www.pymelegal.es\/?p=12237"},"modified":"2023-10-19T13:04:08","modified_gmt":"2023-10-19T12:04:08","slug":"com-evitar-un-plagi-de-marca","status":"publish","type":"post","link":"https:\/\/www.pymelegal.es\/ca\/noticias\/registre-de-marques\/com-evitar-un-plagi-de-marca","title":{"rendered":"Com evitar un plagi de marca?"},"content":{"rendered":"

Cada dia \u00e9s m\u00e9s freq\u00fcent trobar-se amb plagis de marques, tant entre petits dissenyadors que s\u00f3n plagiats per grans marques, com entre conegudes marques.<\/p><\/blockquote>\n

I davant de situacions com aquesta, que ja afecten a nivell mundial, el que sempre recomanem \u00e9s protegir-se. \u00c9s a dir, registrar la teva marca davant l\u2019organitzaci\u00f3 que protegeixi la propietat industrial en el teu pa\u00eds. En el cas d\u2019Espanya a l\u2019Oficina Espanyola de Patents i Marques (OEPM)<\/strong>.<\/p>\n

Qu\u00e8 \u00e9s un plagi de marca?<\/strong><\/h2>\n

El plagi de marca, conegut tamb\u00e9 com a misbranding<\/em><\/strong>, \u00e9s la pr\u00e0ctica d\u2019explotar la reputaci\u00f3 d\u2019altres marques <\/strong>a partir de la suplantaci\u00f3 dels seus productes<\/strong>. Aquest plagi sol realitzar-se a partir de productes de menor qualitat que els originals.<\/p>\n

Qualsevol \u00fas d\u2019elements identificatius de la marca, com podrien ser s\u00edmbols, noms, logotips o qualsevol terme que estigui protegit<\/strong>, ser\u00e0 penalitzat.<\/p>\n

Per aix\u00f2 \u00e9s tan important que la titularitat de la marca sigui exclusiva<\/strong>, perqu\u00e8 qualsevol vulneraci\u00f3, robament o suplantaci\u00f3 pugui ser denunciat.<\/p>\n

Segons les xifres de l\u2019Oficina de Propietat Intel\u00b7lectual de la Uni\u00f3 Europea, aproximadament un 7% de la poblaci\u00f3 europea va comprar intencionalment productes falsificats <\/strong>en l\u2019\u00faltim any.<\/p>\n

A m\u00e9s, es calcula que el plagi de marques arriba a costar uns 60.000 milions d\u2019euros de p\u00e8rdues a l\u2019any<\/strong> a les empreses europees.<\/p>\n

Com evitar que plagi\u00efn la teva marca?<\/strong><\/h2>\n

Tot i que no totes les empreses s\u00f3n conscients de la import\u00e0ncia de registrar una marca<\/a><\/span>, \u00e9s l\u2019\u00fanica opci\u00f3 segura per protegir una empresa i evitar que plagi\u00efn una marca.<\/p>\n

Registrar una marca atorga a l\u2019empresa el dret exclusiu per utilitzar-la en el mercat i evitar que tercers puguin comercialitzar productes similars o id\u00e8ntics<\/strong> amb aquesta mateixa marca o alguna que s\u2019assembli i que pugui crear confusi\u00f3.<\/p>\n

El fet que plagi\u00efn una marca no nom\u00e9s disminuir\u00e0 els beneficis de l\u2019empresa i confondr\u00e0 als clients<\/strong>, sin\u00f3 que tamb\u00e9 far\u00e0 malb\u00e9 la reputaci\u00f3 i la imatge de l\u2019empresa<\/strong>. Sobretot quan els productes rivals siguin d\u2019una qualitat inferior.<\/p>\n

A m\u00e9s, si el competidor que plagia aquesta marca registr\u00e9s la marca en q\u00fcesti\u00f3 o una altra similar a l\u2019OEPM, podria reclamar que l\u2019empresa que venia utilitzant aquesta marca sense registre deixi de fer-ho, ja que no t\u00e9 la titularitat. Aqu\u00ed ens trobar\u00edem en una situaci\u00f3 molt injusta, per\u00f2 que ja ha passat anteriorment.<\/p>\n

Per tant, l\u2019\u00fanica forma d\u2019evitar que puguin plagiar la teva marca o els teus dissenys ser\u00e0 registrant-la. \u00c9s crucial perqu\u00e8 una marca tingui \u00e8xit en el mercat, per\u00f2 tamb\u00e9 per assegurar-se del dret prioritari i exclusiu a utilitzar-la.<\/p>\n

Den\u00fancies per plagi de marca i drets d\u2019autor<\/strong><\/h2>\n

Actualment, s\u00f3n moltes les den\u00fancies que hi ha hagut per plagi de marca i drets d\u2019autor. Aquesta problem\u00e0tica succeeix a nivell mundial, i agreuja el desenvolupament de petites marques o dissenyadors que es frustren al veure la seva feina replicada i amb materials m\u00e9s econ\u00f2mics i de baixa qualitat. Per\u00f2 sobretot que confonen al consumidor, que acaba comprant aquest producte creient que \u00e9s l\u2019original.<\/p>\n

Avui t\u2019explicarem alguns dels casos m\u00e9s sonats per plagi de marques:<\/p>\n

Tolentino Haute Hats contra Tommy Hilfiger<\/strong><\/h3>\n

La signatura sevillana de barrets i tocats Tolentino Haute Hats va interposar una demanda a Tommy Hilfiger per descomptat plagi del seu logotip. Per aix\u00f2, va demanar que es retiressin els productes que portaven aquest logotip a Espanya, per evitar confusions.<\/p>\n

No parlem del conegut logotip de Tommy Hilfiger, sin\u00f3 d\u2019una versi\u00f3 que va fer a partir de les lletres T i H, i que donaven una imatge molt similar al logotip de la signatura espanyola.<\/p>\n

A continuaci\u00f3, us adjuntem un muntatge que el mateix Tolentino va compartir a les seves xarxes socials:<\/p>\n

\"\"<\/p>\n

Louboutin contra Zara e Yves Saint Laurent<\/strong><\/h3>\n

Louboutin, una de les signatures de cal\u00e7at m\u00e9s admirades en el m\u00f3n, va denunciar a Zara i Yves Saint Laurent perqu\u00e8 considerava que havien plagiat les seves sabates YoYo a Fran\u00e7a, conegudes per la sola vermella.<\/p>\n

En un primer judici Louboutin va guanyar a Zara, per\u00f2 aquesta va presentar recurs i va acabar guanyant finalment, ja que el jutge va considerar que els termes de la patent del color no eren massa convincents.<\/p>\n

En el cas de Yves Saint Laurent va ser diferent, perqu\u00e8 va acabar guanyant i es va portar 700.000 euros.<\/p>\n

\"\"<\/p>\n

Gucci contra Forever 21<\/strong><\/h3>\n

Gucci va considerar que Forever 21 havia plagiat una col\u00b7lecci\u00f3 seva, utilitzant unes barres de color blau-vermell-blau i verd-vermell-verd que tenien les seves peces de roba i que el 1988 ja havia registrat. En veure que no ho van fer, la signatura italiana Gucci va posar dues demandes per diluci\u00f3 de la marca, compet\u00e8ncia deslleial i ometre els avisos anteriors.<\/p>\n

Aquest cas, darrere d\u2019una batalla de demandes i contra demandes, va acabar resolent-se amb un acord entre les dues parts i presentant un desistiment conjunt de forma volunt\u00e0ria, perqu\u00e8 el cas no tornes a activar-se.<\/p>\n

\"\"<\/p>\n

Chanel contra Amazon<\/strong><\/h3>\n

En aquest cas, Chanel va posar una demanda a Amazon per vendre productes falsificats de la seva marca. Va acabar guanyant el cas i va ser indemnitzada amb 3 milions d\u2019euros.<\/p>\n

Aix\u00f2 passa amb molts ecommerces i marketplaces on es pugui vendre productes falsificats a preu del producte original.<\/p>\n

Una de les marques m\u00e9s denunciades: Shein<\/strong><\/h3>\n

La gran multinacional Shein, valorada amb m\u00e9s de 100.000 milions de d\u00f2lars, t\u00e9 ja 50 demandes per infracci\u00f3 de drets d\u2019autor o plagi de marca.<\/p>\n

Els demandants s\u00f3n des de petites marques i dissenyadores, com grans corporacions com Ralph Lauren, Oakley, Stussy, Levi\u2019s Strauss, AirWair Internacional, Zara, etc.<\/p>\n

Totes aquestes marques denuncien el plagi dels seus productes, ja que s\u2019han arribat a fabricar peces de roba que tenien, fins i tot, el seu logotip. Al contrari, Shein declara que \u201cno \u00e9s la seva intenci\u00f3 infringir la propietat intel\u00b7lectual de ning\u00fa i no \u00e9s el seu model de negoci\u201d.<\/p>\n

Car-Freshner Corporation contra Balenciaga<\/strong><\/h3>\n

La marca Car-Freshner Corporation, coneguda pels seus ambientadors en forma d\u2019arbre, va interposar una demanda a Balenciaga per fabricar uns clauers molt similars als seus ambientadors.<\/p>\n

Finalment, les dues marques van arribar a un acord.<\/p>\n

\"\"<\/p>\n

Carbonell contra La Espa\u00f1ola<\/strong><\/h3>\n

Com \u00faltim cas et parlem de dues conegudes marques d\u2019oli d\u2019oliva que es van enfrontar despr\u00e9s que Carbonell pos\u00e9s una demanda a La Espa\u00f1ola, al intentar registrar la seva marca i la coneguda etiqueta dels seus productes amb la dona andalusa.<\/p>\n

Carbonell declarava que aquesta etiqueta era molt similar a la seva i creava confusi\u00f3 al consumidor. I el Tribunal de Just\u00edcia de la Uni\u00f3 Europea (TUE) li va acabar donant la ra\u00f3.<\/p>\n

\"\"<\/p>\n

Si no vols trobar-te amb aquest problema a la teva empresa, contacta amb nosaltres i t\u2019ajudarem a registrar la teva marca<\/a><\/span> i protegir tota la propietat intel\u00b7lectual i industrial que necessites per evitar robaments, plagis i suplantacions.<\/p>\n

L\u2019equip de PymeLegal<\/strong><\/span><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cada dia \u00e9s m\u00e9s freq\u00fcent trobar-se amb plagis de marques, tant entre petits dissenyadors que s\u00f3n plagiats per grans marques, com entre conegudes marques. I davant de situacions com aquesta, que ja afecten a nivell mundial, el que sempre recomanem \u00e9s protegir-se. \u00c9s a dir, registrar la teva marca davant l\u2019organitzaci\u00f3 que protegeixi la propietat … Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":12235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[93],"tags":[431,193,427,428,429,180,430,402,426,425,185],"class_list":["post-12237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-registre-de-marques","tag-marca-ca","tag-marques","tag-plagi-de-marca","tag-plagis-de-marques","tag-propietat-intelectual","tag-proteccio-de-dades","tag-registrar-marca-ca","tag-registre-de-marca","tag-registre-espanya","tag-registres-de-marques","tag-rgpd-ca"],"yoast_head":"\nCom evitar un plagi de marca? - PymeLegal<\/title>\n<meta name=\"description\" content=\"T'han plagiat la marca? 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